Our Team
The Sterling & Hartwell team combines deep Romanian market knowledge with European-standard fiduciary practice and long-term client relationships.
Meet the Team
Every advisor at Sterling & Hartwell has lived through at least one major regional financial disruption and understands what it means, personally and professionally, to protect capital under genuine stress. We do not hire advisors primarily for sales ability. We hire for analytical rigour, discretion, and the capacity to maintain a long-term perspective when clients are tempted to act on short-term fear. Our team holds qualifications from the CFA Institute, the Chartered Insurance Institute, and Romanian regulatory bodies. Several members hold dual-jurisdiction licences, enabling cross-border advisory in Luxembourg and Austrian-custodied structures alongside Romanian mandates.
A small, senior team with complementary disciplines across portfolio structuring, insurance law, and estate planning.
Alexandru co-founded Sterling & Hartwell in 2009 following 11 years at a Vienna-based private bank, where he specialised in structured capital protection for central and eastern European clients. He leads all client mandates above EUR 1 million and chairs the firm's investment committee. CFA charterholder.
Diana joined in 2013 with a background in insurance law and FSA supervision. She designs and documents all insurance-linked investment vehicles, maintains relationships with the firm's Luxembourg and Vienna-based insurance counterparties, and oversees ANAF reporting compliance for cross-border structures.
Călin manages defensive fixed-income and absolute-return mandates for clients requiring liquidity alongside capital protection. He holds a Master's in Financial Engineering from the Bucharest University of Economic Studies and has been with Sterling & Hartwell since 2016.
Andreea manages the client onboarding process, oversees KYC and AML compliance in accordance with Romanian and EU requirements, and serves as the primary point of contact for day-to-day client communications. She ensures that every client relationship is governed by a clear, documented mandate.
“Diana explained the cross-border insurance structure to me in plain terms — twice, patiently, until I genuinely understood what I was signing. That level of transparency from a senior advisor, not a junior account manager, was the reason I moved my entire advisory relationship to Sterling & Hartwell. Three years later, I have no reason to reconsider.”
Bogdan Petrescu, Cluj-Napoca — Real estate investor
The stone-mint palette that defines Sterling & Hartwell's visual identity is no accident. Stone grounds and endures; mint clarifies and refreshes. Those two qualities define how our advisors operate. We bring structural solidity — proven frameworks, regulated instruments, documented rationale — into every client conversation, and we pair it with clarity: no jargon, no opacity, no products the client does not fully understand. Our advisory process is deliberately unhurried. The initial consultation is a listening exercise, not a presentation. We learn before we recommend, and we document everything so clients can review and challenge any part of the strategy at any time.
All initial consultations at Sterling & Hartwell are conducted by senior team members — not juniors or sales staff. Arrange yours today.
Contact the Team